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SAVILL
WRONG ON MEDIA RIGHTS SAYS SIS
26
April 2001 - The
BHB's argument that selling the media rights of the smaller racecourses
to an alternative to Go Racing would undermine the levy replacement
was strongly challenged today by David Holdgate, Chief Executive
of TV and data service provider, SIS.
Writing
in the Racing Post, Mr Holdgate said "Nothing about the GG-racing
offer or the SIS bid denies the opportunity for levy replacement
negotiation, although it may be uncomfortable for those who believe
that only one formula - their formula - can deliver the effective
replacement". He said "We are not opposed to the basic
idea that media rights should provide a commercial alternative
to the levy. What we are opposed to is the idea that there should
be one seller (the BHB) and one buyer (Go Racing)."
Mr
Holdgate was particularly scathing of those calling for the smaller
courses to accept the Go Racing deal for the good of racing as
a whole. "Self sacrifice is always easy", he said ,
"when it's the other chap you're recommending it to".
Mr
Holdgate said that it was not the business of the smaller courses
"to lay down their commercial lives for the benefit of their
bigger brothers. They have responsibilities to their shareholders,
and there is no question that the GG-racing deal simply makes
the best financial sense for them. But perhaps more important,
the idea that a second media rights deal will somehow undermine
racing's ability to negotiate simply does not stand up."
The
SIS Chief Executive also warned that selling all media rights
to Go Racing in an attempt to raise more money for racing was
likely to lead to exactly the opposite result.
Holdgate
explained "The Go Racing deal, with its projected ownership
of the media rights and aggressive plans to challenge traditional
betting markets will make it far more difficult for bookmakers
to make levy payments at anything like the current level. A decline
in levy receipts can only impact badly on any levy replacement."
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